FLYER magazine to go digital and launch The FLYER Club

IMPORTANT NEWS:  We’re changing the way FLYER magazine is to be distributed in the future. From the next (July 2020) issue, FLYER is to be a digital magazine, not paper. What’s more, it will be free to all who sign up to receive it – wherever you are in the world.

Yes, FREE, and you can sign up right now to receive the next issue and others that follow. Register here.

There’s even more. We are also launching General Aviation’s best-ever club:
The FLYER Club – more below.

So why have we done this?

The Covid-19 lockdown has meant that significantly fewer shops are open, and those that are open are seeing significantly lower footfall. Airports and other travel hubs are either closed or nearly empty of people and that’s where FLYER – and many other magazines – sell many copies.

This means all magazine and newspaper publishers are faced with the prospect of printing thousands of copies and seeing them end up being pulped as waste. That’s not good for anybody.

To counter this problem, and to provide you with a better, deeper and more engaging experience, we have decided to go digital. It’s been something we’ve been thinking about for some time and we’ve accelerated the process.

The FLYER Club

The FLYER Club

As well as the free FLYER, we are also launching General Aviation’s best-ever club:
The FLYER Club.

If you are already a subscriber to FLYER then you will be automatically enrolled as a Founder Member. If you’re not a subscriber and you’d like to join – great and welcome to the club.

What does being a member of The FLYER Club bring to you?

  • 13 digital issues of FLYER
  • A free digital copy of John Farley’s wonderful book, ‘A View from the Hover’
  • Full use of FLYER’s famous FREE landing fees
  • A members-only zone on the FLYER website where you’ll have access to:
    • Exclusive weather briefings from Dr Simon Keeling
    • Additional material from the FLYER team
    • Virtual monthly meetups with the team & guests
  • Invites to real meet-ups when we’re all flying again
  • Exclusive discounts.

All this for less than the cost of a cup of coffee every month. Yes, to become a member of The FLYER Club with all the above benefits is the same as our current subscription rate: £30 a year which can be paid in one go or as £7.50 per quarter.

If you have a current subscription, membership of the club is automatic, no action is required.

The FLYER Club

Benefits of The FLYER Club membership

Members Non-members
13 great digital issues of FLYER every year
Use of 6 free landing fees each issue X
Free digital copy of A View from The Hover, worth £9.97 X
Access to a rich content private lounge* on flyer.co.uk X
Exclusive twice weekly weather briefings by Dr Simon Keeling X
Additional editorial content X
Monthly online club meetup with special guests X
Exclusive member discounts X

*The FLYER Club lounge is currently under construction, it will be opening in the next couple of weeks, watch your email for an invitation and news of other membership benefits. 

 

Comments

  1. I have been a buyer/subscriber since the first issue. I fully understand the reasons for the change and I expect to be forced down this route by the two newspapers I subscribe to shortly.
    Nevertheless I hate reading magazine/newspapers on a device and view this as a retrograde step albeit understandable. No doubt time will soften my view but not by much. Thanks for 30 yrs of print.

    1. Hi Andrew, Ed from Flyer here. Personally, I’ve always loved paper too – hence why we’ve always used the best print and paper quality we can. But right now, this is the best way to keep producing the magazine we know people enjoy reading.
      Thanks for understanding and your continued support – the whole team here appreciates it. It’s our aim is to deliver the best digital reading experience we can – feedback will be essential.

      1. I totally understand why you don’t want to distribute printed copies of the magazine to shops with only the hope that they will be purchased but surely you could still print copies that are distributed via the post to your pre-paid subscribers.

        I dislike reading electronic copies of publications and far prefer the printed matter in my hand (especially on a sunny day in the garden). If you must go ‘Digital’ then please format it to be easily viewed on a PC landscape display and don’t assume we all have iPads or similar portable devices.

        By the way, I also use a paper chart and stopwatch when flying!

        1. Thanks Ken, economy of scale allows us to do both subscribers and newstand copies, but not just the subscriber copies alone.
          We’ll make sure we deliver the digital copy of FLYER in a format that makes it just as easy to use on a PC, as it is on a tablet or phone.

  2. I’ve just paid an annual fee upfront. I DO NOT want to read off a device. Are you going to refund my subscription?

    We are wearing masks to protect ourselves from COVID-19, Not to rob people.

    1. Hi Angus, Ed from FLYER here. We totally understand that some would prefer to stay with print. As the email to subscribers mentioned, if you decide the FLYER Club benefits aren’t for you, then we’ll happily refund the remaining balance of your subscription.
      A free version of the magazine will still be available to read and enjoy for free.

      1. Flyer Club? Same here, Rob! Looked it up on my email. I’ve got a flat plan from 2007 where it’s squished between the Cessna Mustang and Polly Vacher 🙂

  3. I see on the Facebook page several of your responses to comments saying….the email to subscribers says…..
    I am a subscriber but haven’t received an email.

  4. My wife will be delighted !

    Let me explain. Like Andrew Howden I have taken Flyer since it started AND I have everyone filed in binders. I wonder how long it will take my wife to realise you have gone digital and we don’t have to keep them anymore.

    Digital or otherwise I will still be there

    1. Hello Graham. Thanks for your support, We will have the mechanism to sign up for The FLYER Club up and running on the website very soon. Could we email you when it is ready? Cheers!

  5. I expect you are as disappointed as we are that this change has been forced on you but it is difficult to argue with the reasoning. I hope it goes well for the whole FLYER team.

    1. Hi Richard, we don’t want to force anyone to accept anything they don’t want, hence why we’re offering FLYER free as a magazine for anyone to download.
      We’re happy to refund anyone who prefers the print issue only, or doesn’t feel the The FLYER Club benefits like the Free Landings will offer them useful savings in the future.
      Thanks for subscribing to FLYER, I hope you’ll continue to enjoy it via the Club or as the free download.

  6. I have not had any email regarding this going to digital.
    I am a paper copy subscriber for many years and would like to continue by being a Flyer club member.
    It may we’ll be that you have an old email address for me.
    Can you update my subscription to this email address?

  7. I am currently a digital subscriber but find the magazine hard to read this way since it is formatted for print. It involves a lot of zooming in and out, and panning from the bottom of one column to the top of the next, because screens are not the same size and shape as paper. With the move to fully digital please could you consider a new format that would make it easier to access content? (For example see the US Flying magazine’s app.)

    1. Hi Jon, thanks for the feedback – we want FLYER to be an enjoyable digital reading experience, so we’ll be sure to check that out.

  8. I much prefer a hard copy, it would be interesting to see age profile preferences. I find a digital screen difficult to manage outside and cause eye strain. Also we are discouraged to read from digital mediums in the evening before sleep and thump this into teenagers.

    My son is happy with either digital or hard copy.

    My grandchildren prefer digital

    I will persist for now and see how I get on but, from my past experience, it does not bode well for a continued subscription – after many, many years of happy reading.

    1. Hello John. Most of us on the mag would love to continue with a paper product. We really enjoy the whole process of putting it together, crafting every page, every line of text, making sure every photo is at its best. And then seeing the finished product printed. But that’s not an option right now with the newstrade pulping leftover mags (all mags and newspapers, not just ours) at an unprecedented rate because there are no customers.

      We will continue to pay as much care and attention to the mag as always, and we’re very keen to make it the best possible experience on digital. Undoubtedly, we will learn lessons along the way – and feel free to tell us about your experiences, good and bad. We will listen and we will react.

      Meanwhile, thanks for being a subscriber!

  9. Happy subscriber here and will continue to be happy under the new circumstances. I paid my £30 per year mainly to support the Forum anyway.

  10. Thanks Team
    All understood.
    Suggest you browse the EAA digital .pdf magazine as one that is easier to ‘read’ than some. Straightforward and simple with nothing flashy or flashing.
    Cheers
    John

  11. I’ve not been a paid subscriber before, but like the website – and the thought of losing Simon Keeling’s bi-weekly flying forecasts is probably enough to make me pay to join. As someone who likes to fly off to the continent for weekends in the summer (VFR + IMC), they can be a really helpful planning guide. But in return, would he be able to expand to cover the near continent a bit more (especially from when the clocks go forward to when they go back)?

    Thanks.

  12. Two great ideas…I look forward to using the extras which membership offers. Too old to recall how long I’ve subscribed.

  13. Mmm!
    Two obvious facts :
    Covid-19 will end & magazines will again be available in shops.
    Printing / Postage / Distribution is one of your biggest expenses, which you will no longer experience, however the subscription remains the same. So a big gain for Flyer & a big loss for the greater majority of us who prefer a paper copy.
    Very disappointing, I will sadly have to cancel my subscription.

    1. Hello Greg. Thanks for your comment. We will, of course, refund your subscription. It’s just isn’t viable to print the magazine at the moment with so many copies sitting in warehouses before going to be pulped.

  14. I hope you will consider going back to print in the future. I have just ensured the subscriptions to the magazines I like – Flyer, Aeroplane and Flypast, are up to date and look forwards to receiving them every month.

    Regards
    Phil

    1. Hello Phil. Thank you for re-subscribing. We have not ruled out a return to print but it’s just not viable at this point. Best wishes, Flyer

  15. I installed the app to read the digital copies when I took out the subscription, wasn’t a pleasant experience and like most other subscribers prefer the hard copy by far. It begins to feel like just another website rather than a book.
    As print and distribution are likely to be some of the largest costs in the business does this mean our subscription price will reduce accordingly or are we subsiding the free version and increasing the gross margin for the magazine?

    1. Hello Phil. We’re working hard on a much better digital experience than what we have at the moment. It’ll be at least a month away but we believe it will be well worth it. We have not ruled out a return to print but it’s just not viable at the moment. We hope the extra benefits and features that being a subscriber (and thus a Founder member of The Flyer Club) brings will be worth much more than the £2.50 a month. For instance, the free landing fees are only available to subscribers/members and are worth at least £44 in the latest issue alone.

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